Our Origin Story and Values

First and foremost, this practice was born out of a shared passion for Psychotherapy and creating something different. Mental Health in Toronto is unfortunately and inevitably under-served in one way or another. We know we can't change the whole game, but we want to try to do our part. 

We are devoted to professional development and introduce each other to new ideas regularly. Our goal is to always make sure we're the therapists we wanted to be. 

While our approaches to therapy vary, our work with you starts with a position of non-judgmental inclusivity. The world can offer enough judgment sometimes. We're aiming to provide an emotionally safe space for you to explore, grow, learn, and heal. 

We approach each case with integrity and humility. The fit between you and your therapist is vital, and it works both ways.

What Sets us apart

A Unique Matching System

What sets us apart is our intake system. Your first point of contact is the Clinical Director, Zell. No admin staff. No matching based on spreadsheets. Zell will help you figure out which therapist would be the best fit for you since he knows his team’s working style. Why does he know the team’s style so well? Because he’s trained half of them since their internships. This results in one of the most successful match rates we’re aware of.

After your free consult with Zell, you’ll have free 15-min a consult with the Therapist to make sure you feel comfortable with them before booking your first session. All the research and our experience has shown how important fit is for this process. We do not charge you for consults, and do not book sessions without consults first to ensure you’re on the right track. In the event your intake email requests a specific person or area of expertise, Zell may skip the initial consult and connect you directly with a counsellor to do a consult directly with them.

Therapist Led Practice

I’ll be uncomfortably blunt with you on this: there are a lot of practices out there run by people who know nothing about counselling, hiring subcontractors at every step, trying to maximize how much they can charge the client, and minimize how much they pay the counsellor. These environments inhibit counsellor growth, may have high turnover, and usually do not deliver the quality of care you deserve.

It’s just us and a marketing team we consult. Since we’re virtual, we pass the savings on to you where possible. We do not have a large ad budget, heavily relying on the quality of work we do leading to word of mouth referrals. Approximately 1/3 of our referrals come from existing clients, which validates and humbles us.

Professional Development

We are honoured to get to do what we do for work, and we are dedicated to professional development. This ensures that we are always delivering ethical and optimal care to you. We’re always engaged in professional development, taking courses, working on certifications, or attending group supervisions to keep learning.

Our team consists of Independent Registered Psychotherapists and Social Workers who meet regularly to discuss our professional development, support each other, and exchange theories and techniques. This ensures our whole team is continuously growing and learning, able to support you through an ever widening set of struggles. We are devoted to professional development and introduce each other to new ideas regularly. Our goal is to always make sure we're the therapists we wanted to be.

Rates

Why are our rates significantly lower?

Because most of our growth comes from word of mouth, so we don’t have a giant ad budget

Because we are virtual, we’ve passed on that saving to you

Because we’re trying to balance the needs of the practice, the economy, and making it accessible to the greatest number of people